In hundreds of cities and towns throughout the United States, community leaders are working to bring life back to Main Street. Whether it's the major downtown corridor in a small town or the commercial center of a larger city, Main Street is being rediscovered. As they work to reinforce and rekindle the economic vitality and values that Main Street stands for, communities are utilizing the Main Street approach in community revitalization.
Organization involves building partnerships to create a consistent revitalization program. Developing effective management and leadership downtown is a vital part of the Main Street program. Diverse groups-merchants, bankers, public officials and others-must all work together to improve downtown.
Promotion helps to re-establish downtown as an attractive place for shoppers, investors and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to public relations.
Design works to enhance the visual quality of downtown. Attention is given to all elements of the downtown environment, not just buildings and storefronts but also public spaces, rear entries, signs, landscaping, window displays and graphic materials such as banners logos and posters.
Economic Restructuring entails strengthening the downtown's existing economic assets while diversifying its economic base: this is the programs ultimate goal. Activities include market analysis and business recruitment.