It is a comprehensive revitalization process designed to improve all aspects of downtown, producing both tangible and intangible benefits. Improving economic management, strengthening public participation and making downtown a fun place to visit are as critical to Main Street's future as recruiting new business, rehabilitating buildings and expanding parking lots.
Building on downtown's inherent assets-rich architecture, personal service and traditional values - the Main Street approach has kindled entrepreneurship, downtown co-operation and civic concern. It has earned national recognition as a practical strategy appropriately scaled to a community's local resources and conditions. There are four key elements that combine to form the Main Street Four-Point approach to downtown revitalization.